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Marketing professionals develop and test new formats, ways and configurations of communication with the customer. Among the variety of tools, geotargeting proved its effectiveness – a way to send the right message to the client’s smartphone in the right place.

New tools of geotargeting from Geologic Group help to improve communication with the customer, to push up sales and to increase loyalty.

What is GEOTARGETING and how does it work
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Nowadays we are more likely to go out without a wallet than without a smartphone. It is always in our pocket. Therefore, it’s logical that the phone becomes a tool for convenient communication of the user and trade networks, whose customers he is.

This communication gets effective with targeting – a setting, which shows users messages that are interesting exactly for them. Messages are targeted (that is, they are aimed at the customer) on different grounds: gender, age, location. Targeting that is based on locations is called “geotargeting”.

Different technologies of geotargeting help to determine the user’s location with a different accuracy:

  • Geofencing determines at which point on the map the user is located, using the location data (the source is GPS, Wi-Fi, GSM, etc.).
  • BLE-beacons check whether the user’s device with Bluetooth is on within a range of 0.5-100 meters. Such beacons know exactly where the customer is located: inside or outside the shopping center, at the food court or at the cash desk of your store.

When a customer enters into a predetermined range and, depending on the configuration of the service, he gets a message on his phone.

This is the basis for the work of many Geologic Group services.

Thanks to geolocation, the user of Geologic Group will always be able to find the nearest store of your trading network.

Is the customer walking next to the store? The application will send him a personalized coupon for a profitable purchase.

The visitor lingered at the shelf with summer shoes? The message of a discount on a particular pair of shoes will push him to buy.

Is the user not on your client list? Geologic Group will send him a push notification with an invitation to join the loyalty program and issue a bonus card at the most appropriate moment – when it is near the cashier.

Sphere of application
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  • Greetings in store’s departments, super/hypermarkets
  • Issuance of additional information on products and services
  • Notifications about new products, brands
  • Recommendations of goods, based on purchase history
  • Navigating through trading hall and shopping list, tips about products
  • Integration with loyalty programs
  • Tips for people with disabilities
  • Issuance of exclusive content only to those who are now in store
  • Recommendations about related products, similar to web-search
  • Real-time surveys while customers are near the specific shelves and racks
  • Creation and edition of geozones to run scripts
  • Activation of geo-triggers to run scripts within an application
  • Broad analytics: campaigns performance, heat maps, analysis of problem areas, etc.
  • Employees monitoring
  • Sending messages with regards to the time: starting/ending business day, within one hour of staying in the restaurant etc.
  • Weather factors: rain, snow
  • Client selection under the criteria: age, sex
  • Client on-line poll upon trip termination
  • Geozone creation and adjustment for scenario launch
  • Notifications about current promotions and events while moving
  • Location-based services (greeting, information from cafes, restaurants, shops, etc.)
  • Location-based advertising
  • Centralized alerts from shopping mall services
  • Issuance of exclusive content to those who are now in a shopping center
  • Integration with loyalty programs
  • Activation of geo-triggers to run scripts within a certain application
  • Real-time surveys while customers are inside a mall
  • Tips for people with disabilities
  • Gaming geo-scripts for children
  • Creation and edition of geozones to run scripts
  • Broad analytics: campaigns performance, heat maps, analysis of problem areas, etc.
  • Employees monitoring
  • Notifications about start of boarding on flights and trains, proposal of optimal routes
  • Notifications about changes in schedules, boarding start
  • Automatic registration
  • Location-based services (info from cafes, restaurants, shops, etc.)
  • Location-based advertising
  • Centralized alerts from airport and train station services
  • Issuance of exclusive content only to those who are now in a building
  • Integration with loyalty programs
  • Activation of geo-triggers to run scripts within a certain application
  • Gaming geo-scripts for children
  • Tips for people with disabilities
  • Creation and edition of geozones to run scripts
  • Analysis of passengers movements and congestion, analysis of problem areas
  • Employees monitoring
  • Greetings, issuance of schedule and interesting information, info on new expositions
  • Automatic registration
  • Location-based advertising
  • Location-based services (info from cafes, restaurants, shops, etc.)
  • Issuance of exclusive content to those who are now in an exhibition
  • Centralized alerts from expo services
  • Activation of geo-triggers to run scripts within a certain application
  • Creation and edition of geozones to run scripts
  • Real-time surveys while customers are being within expocentre’s areas
  • Analysis of visitors movements and congestion, analysis of problem areas
  • Employees monitoring
  • Greetings to visitors, upload of an event schedule
  • Suggestions on finding path to a seat
  • Location-based services (info from stands, cafes, restaurants, shops, etc.)
  • Issuance of exclusive content to those who are now in a stadium
  • Centralized alerts from object services
  • Activation of geo-triggers to run scripts within a certain application
  • Creation and edition of geozones to run scripts
  • Real-time surveys while customers are being within object’s areas
  • Analysis of visitors movements and congestion, analysis of problem areas
  • Employees monitoring
  • Greetings to guests, enterprise news
  • Automatically calling a waiter as guest enters
  • Integration with loyalty services
  • Issuance of exclusive content to those who are now in a facility
  • Centralized alerts from facility services
  • Activation of geo-triggers to run scripts within a certain application
  • Creation and edition of geozones to run scripts
  • Real-time surveys while customers are being within object’s premises
  • Analysis of visitors movements to generate special offers
  • Employees monitoring
  • Registration of student’s arrival and departure times
  • Conducting surveys that are dependent on student’s current location indoors
  • Receiving news and personal letters to a smartphone
  • Activation of geo-triggers to run scripts within a certain application (e.g. online-tests only to those being in a certain classroom)
  • Centralized alerts from facility services
  • Creation and edition of geozones to run scripts
  • Employees monitoring
  • Various PUSH-notifications in event’s area
  • Activation of geo-triggers to run scripts within a certain application (e.g. gaming, informational, etc.)
  • Real-time surveys while visitors are within any event’s areas
  • Centralized notifications for event participators
  • Gaming geo-scripts for children
  • Creation and edition of geozones to run scripts
  • Broad analytics: campaigns performance, heat maps, analysis of problem areas, etc.
  • Information about new services, promotions, medical advises, etc.
  • Tips for people with disabilities
  • Centralized alerts from facility services
  • Real-time surveys while visitors are within any facility’s areas
  • Activation of geo-triggers to run scripts (e.g. auto-registration for acceptance)
  • Creation and edition of geozones to run scripts
  • Analysis of patients travel and reside (of ambulatory and stationary)
  • Analysis of time spent in a doctor’s office
  • Institution staff monitoring
  • Monitoring over stationary patients
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