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Due to geotargeting technologies, the videogames trader GameStop has built a dialogue with the participants of its loyalty program. Upon entering the shop, the customers gained access to exclusive overviews and trailers of things new to the world of videogames.
Customers received interactive content while being in close proximity to the goods and, as a consequence, could obtain a game interesting for them or an upgrade for their game console. Overviews and trailers informatively demonstrated attractiveness and advantages of each goods and stimulated the customer to decide to make a purchase.

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