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International culinary site Allrecipes installed 58 BLE-beacons at food stores of the chain Marc’s Stores. When a user of the culinary application went for shopping, ideas of interesting dishes and lists of ingredients required to cook them and purchasable at that shop were sent to their phones. Application made advices in the basis of the customer’s history of purchases and the seasonality of products and weather conditions at that certain period of time.

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