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Flagman supermarket Macy’s is one of the oldest supermarkets in the USA. But that doesn’t mean they don’t know anything about modern technologies. Macy’s cooperates with an application for comfort shopping Shopkick.

Upon entering the shop, a customer receives on his phone a selection of best offers and from 50 to 200 “kicks” – special “coins” for internal gamification. Customers accumulates “kicks” by scanning special promoted goods and by making purchases with a bank card “bound” to the game. Accumulated “kicks” may be exchanged for gifts – bonus card Starbucks, gadgets or partners’ products.

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